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The Hart Family Legacy
A Multi-Generational, Family-Run Business
Working together since 1919, the Hart Family and Coca-Cola are deeply rooted in northern New Mexico: - from Santa Fe to Los Alamos, Española to Red River, from Taos to Peñasco, and beyond.
For more than four generations, the Hart Family’s generosity and community involvement through Coca-Cola continue as part of the northern New Mexico community’s way of life.
James A. Hart, Founder Victorine Agnes Hart, Wife
Second Generation: 4 family member/shareholders
Third Generation: 12 family member/shareholders
Fourth Generation: 20 family members
Fifth Generation: 13 family members (and counting!)